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Bianca says: I try to make things that are first, meaningful to me. If I share it and it connects, inspires, delights or motivates someone else, that is wonderful to me. From a business perspective, having exposure and visibility of my products on large platforms is important to spread the word. I appreciate it when it happens and will not turn those opportunities down. I have noticed however, that exposure does not necessarily drive sales. The individual customer who is excited about their order, the ease of use, the diversity of designs that are a reflection of their values, do. The story post, the unboxing post, the IG or Youtube videos showing their enthusiasm is contagious. They tell a friend and the cycle of kindness continues. I don’t ask for it and I know it takes work on their part. It is meaningful to me that customers go above and beyond to support me and spread the word.